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Super Bowl ADRs Surge 136% + Airbnb Ads, Albuquerque Wins & a Nuclear Silo STR Playbook
Happy Super Bowl Weekend!🏈
So…who are you rooting for?
The Patriots? The Seahawks?
Or are you just here for that sweet ADR boost this weekend?
Either way—let’s get into it.
Read Time: 4 mins
By The Numbers
Data...and what you should do about it.
+136% ADR Jump for Super Bowl LIX STRs
Everyone’s talking about the World Cup…but many hosts are sleeping on the Super Bowl.
For Super Bowl LIX bookings, average daily rates jumped 136% year over year compared to last year, from $328 to $774.
And it wasn’t just ADRs:
RevPAR surged by 572%
Occupancy grew 11%
Length of stay increased 15%
Booking windows stretched from 101 → 132 days
Why the spike?
A perfect storm of event tourism blowing up recently—and yes, Bad Bunny.
We broke down the data + strategies for hosts to win the next Super Bowl in our article. Read it here →
Host Headlines
The latest stories and takes in the world of short-term rentals
Guesty Just Launched an AI Copilot for Hosts
On Wednesday, Guesty officially rolled out Copilot,
Its new AI-powered analytics assistant—designed to help hosts stop digging through dashboards and start getting answers.
Instead of drowning in data, hosts can now ask the assistant questions like:
• Why did reviews dip last month?
• Which channels actually made me the most money?
• What should I be paying attention to right now?
Copilot pulls directly from your booking data and responds in plain English—turning raw numbers into clear, actionable insights.
👉 Read more about what the shiny new feature can do here.
Airbnb Ads Are Coming (And Chesky Says It’s a $1B Opportunity)
Could sponsored listings be Airbnb's next big move towards becoming the “Amazon of travel”?
CEO Brian Chesky says ads are “absolutely on the horizon”—and potentially a billion-dollar opportunity.
If sponsored placements arrive:
• Visibility could become partially pay-to-play
• Listing performance metrics will matter more than ever
• Bigger operators with deeper pockets may gain an edge
There’s no official launch timeline yet—but the time to prepare is now.
👉 Read the full article to learn:
✔️ Why Airbnb hasn’t pulled the trigger on ads yet
✔️ Tips from our coaches on what to do now to stay competitive
Albuquerque Votes No on New STR Restrictions
In a narrow 5–4 vote, Albuquerque’s City Council rejected a proposed STR restriction bill.
What made the difference?
Local hosts showed up, spoke out, and reframed the conversation—highlighting how STR income supports homeowners, retirees, and local tourism.
This is a major win for hosts and part of a broader shift that's happening worldwide:
Cities are starting to rethink blanket restrictions that don’t solve housing issues. Read more here.
Deal of the Week
Sunrise Beach, MO | 6 Bedroom Lakefront STR with Dock & Martini Deck
172 Kansas City Way, Sunrise Beach, MO is a rare large-group, lakefront STR with over 400 feet of shoreline, a private dock, and a true differentiator in this submarket: a 6 bed / 6 bath layout.
The Property
▪️ Purchase Price: $799,000
▪️ 6BD / 6BA | 3,431 sq ft | Built 1987
▪️ Three levels (2 bed + 2 bath per level)
▪️ 400+ ft of lake frontage
▪️ Private dock + martini deck
▪️ No HOA | STR-ready
The Strategy
Position this as a large-group lakefront flagship.
Adding a pool + hot tub unlocks direct competition with the top-performing 5–6 bedroom lakefront homes in Sunrise Beach, where waterfront access and amenities drive premium ADRs.
The Numbers (Stabilized w/ Pool)
▪️ Target Gross Revenue: ~$130,000
▪️ Estimated Expense Ratio: ~28%
▪️ Estimated NOI: ~$93,750
▪️Startup / Value-Add Budget: ~120,250
(Pool, hot tub, furniture, paint, photography, launch, etc.)
Returns (20% Down)
▪️ Cash Invested: ~$279,850
▪️ Annual Cash Flow (pre-tax): ~$38,994
▪️ Stabilized Cash-on-Cash: ~13.9%
Important Due Diligence
▪️ Confirm septic condition during inspection
▪️ Pool pricing is site-dependent—get a contractor quote before investing.
Why Our Coaches Like This Deal
✔️ Prime lakefront location with true scarcity
✔️ 6/6 layout is rare and a major competitive edge
✔️ Pool addition creates a clear value-add path
✔️ Strong group-booking demand once amenities are in place
View the full listing on Zillow →
Peek the Playbook
Real host strategies you can steal (tested in the wild)
From a Cold War Nuclear Missile Silo to 6-Figure Airbnb
In 1999, Gary bought two abandoned Cold War missile silos near Roswell, NM, for about $55K each.
One became his home.
The other? A 180-foot-deep underground Airbnb that guests can’t stop talking about.
That nuclear Launch Control Center is now a 1,250 sq ft, one-bedroom staythat’s part museum, part time capsule.
The Results
▪️ ~$545 ADR
▪️ ~$107K annual revenue
▪️ ~56% cash-on-cash returns
▪️ 4.99 rating | Top 5% stay
What They Nailed
▪️ Turned story into the product
(Guided tours + Cold War artifacts on display)
▪️ Matched the property to curiosity-driven tourism
(Roswell + UFO lore = perfect fit)
▪️ Delivered a high-touch, guided experience that guests love.
And yet—they’re still leaving serious money on the table.
👉 Read the full playbook to see the exact upgrades that could DOUBLE their revenue.
Airbnbs we ♥️
Our favorite listings that stop the scroll + raise the bar!
Hyrum’s Tampa Sunshine Retreat
With help from the Funkit design team, Host Camper Hyrum just leveled up his pool area to create the ultimate Tampa retreat.
These golden-hour lifestyle hero shots are exactly how you create FOMO and stop the scroll.
Check it out here and give it a ♥️.
Got a Few More Minutes? Dive Deeper.
Your Life Is a Game of Monopoly (Here’s How to Win)
Rob breaks down real wealth-building using Monopoly as the metaphor—and why ownership beats surviving on “Pass Go” money.
How I Run 100 Airbnbs on Autopilot
Kai shares the systems and tools he uses to run 100 STRs in about an hour a week—without burnout.
▶️ WATCH THE VIDEO
That’s it from us this week.
Have a great Super Bowl weekend—and if your team doesn’t win, at least your Airbnbs will.
’Til next week,
The Host Camp Team
