This is where we break down high-potential STR markets for your next life-changing investment.
Our latest pick: Bentonville, Arkansas.
Yes, Bentonville is not a secret in the short-term rental space.
But not everyone is doing it right, and that's where you come in...
Forget what you think about the Ozarks.Bentonville pulls in 700,000+ visitors a year.
It's earned a reputation as the Austin of the Ozarks thanks to world-class biking, major cultural spots, and growing economic investment (like Walmart HQ).
But the thing that makes this market special isn’t just traffic. It’s how diverse that demand is.
Bentonville isn’t a one-season, one-guest-type market. ‍STR demand comes from: ‍Mountain bikers & cyclists Families and road-trippers Corporate travelers Art and culture tourists ‍ That mix creates year-round bookings, not seasonal spikes. ‍Bentonville Performance SnapshotADR: $198–$230 ‍Occupancy: 58%–68% (top properties push ~80%+) ‍Annual revenue: $70K–$100K+ And Bentonville has a secret weapon: Events-driven tourism. In 2024 alone, the city hosted 310 events, with economic impact doubling year-over-year.
More events = more bookings, tighter availability, and higher ADRs.
Why this Market is (STILL) a Goldmine ‍
‍ ‍STR supply in Bentonville is growing, but so is demand. ‍ Here's why we love it:
✔️ Trending outdoor and nature-focused attractions ‍✔️ Cultural draws like museums and festivals ✔️ Growing economic hub with new business and population growth ✔️ Low STR regulation (for now) ✔️ 40 minutes from Big Sugar Creek State Park ‍✔️ Popular road-trip stop with easy highway access ✔️ Truly unique, themed stays are still rare
In a market like Bentonville, you win by doing your research, spotting gaps and building for a specific guest.And yes—we’ve already done the homework for you in our full Bentonville market guide.
Inside, we cover: ‍Why Bentonville is a top-tier market pick for 2026
‍Underserved segments & amenity gaps you can exploit
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